About Us

VisitMalta Incentives & Meetings (VMIM), a division within the Malta Tourism Authority, promotes conference, incentive travel, association business, luxury travel and destination weddings to the Maltese Islands. 

Our dedicated team works from headquarters in Malta while leveraging MTA’s extensive international network. This strategic collaboration between local expertise and global presence has proven instrumental in maximizing our reach and impact across key markets worldwide.

VMIM implements a comprehensive marketing approach to maintain strong visibility across relevant channels. We organize familiarization trips that showcase Malta’s distinctive offerings to potential clients and actively participate in leading international workshops, exhibitions, and events focused on MICE, luxury travel, and destination weddings. Press trips further enhance Malta’s profile by generating valuable content about the islands.

We prioritize close collaboration with MTA-licensed trade partners, supporting market-specific initiatives and providing tailored assistance for individual marketing efforts. Our ultimate goal is driving sustainable growth for Malta’s tourism sector and broader economy.

VMIM strives to establish Malta as a destination that empowers business success, luxury experiences, and memorable events.

VMIM operates without any commercial interests.

More information about the Malta Tourism Authority can be found through this link.

Our Helping Hand

We assist with:

• free impartial information,
• familiarisation visits and site inspections,
• individual marketing initiatives assisted via dedicated schemes with DMCs,
• promotional material,
• hospitality on location.

The team works closely with local suppliers to ensure that client organisations get the best possible experience.